An iMac showing R&R Fascias website

Growing a Business in Cornwall – R&R Fascias

The R&R Fascias Logo

Cornwall’s leading installer of fascias, soffits, guttering and flat roofing.

Based in Porthleven in Cornwall, this local business was looking to push on and get exposure across the whole of the county. Local reputation around Helston was good and they were gaining customers via word of mouth but Robert Hichens, owner of R&R Fascias wanted to establish himself across the county.

R&R Fascias website

The Creative Mushroom SEO strategy

The strategy I implemented was to create a customised portfolio template for Rob to populate himself. Containing important rich snippets of data based on each job he did, he created a short photo blog with the correct labelling of the job and published them on the website and to social media.

Keeping the search engines informed

With a constant news update from himself which took approximately 20 minutes a week, Rob was able to self sufficiently keep the search engines recrawling his site and letting them know that he was very much in business around Cornwall.

This constant update of of relevant information was soon picked up by the search engine's various algorithms as the business gained momentum across the whole of Cornwall. By mentioning the location and area of where he was working, such as Mullion, Truro, Falmouth, Launceston etc, in his posts, the search engines soon detected the area he was covering to. This type of information lets the search engines make an informed choice when responding to queries from people within the county.

From strength to strength

Rob now manages the site on his own with the very occasional help from me. I provide the hosting, service and maintenance for keeping the website up to date and on the odd occasion, when I do see him, he is always very praising of the website.